9/00 – 9/01	KEEN INC., San Francisco, CA Director of Creative Services and Group Manager of Web
•	Responsible for producing the customer-facing facets of Keen’s business (www.keen.com) and the visual representation of the Keen brand (on-line and off-line). Scope of projects included: Keen web site, direct email pieces, online ad banners, online marketing promotions, off-line marketing print pieces, press releases and corporate presentations.
•	Established task management system and process for fulfillment of creative production requests.
•	Managed production team of 14 people located in San Francisco and Los Angeles. ( Producers, Project Managers, Graphic Designers, Editorial Staff, User-Interface and HTML programmers)
•	Responsible for internationalization, production and launch of Keen’s service internationally. Successful launch of Keen UK on March 1, 2001
•	Authored visual brand style-guide, and educated internal departments on visual usage of brand.
•	Led research and authored requirements for a Web Content Management and Publication system.

5/00 – 9/00

LEONINE PRODUCTIONS, San Francisco, CA Consultant

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Clients: (1) Keen.com: Conceptualized, designed, and authored requirements for Content management and publishing system. Project Manager for execution of Keen Europe initiative. (2) Webvan: Consulted on Webvan’s 2000 site redesign. Provided solutions to design and UI issues; Art directed external graphic design and production team; Prepared new design concepts and design revisions for usability testing; Assisted with usability testing and test analysis.

7/99 – 7/00	WEBVAN GROUP INC., Foster City, CA Director, Website Production
•	Managed Website Production division for Webvan Group Inc, an e-commerce company raising $100 Million in funding. Webvan's network of sites enabled online purchasing of groceries and consumer goods; followed by delivery to the customer's door within a half-hour window. (URL: www.webvan.com – site no longer available)
•	Developed content strategy and publication process at national (HQ) and local levels.
•	Established Production division that delivered projects on schedule under a restricted corporate development cycle. Examples include: New Area Preview websites for launch of new service Areas, "Starter Lists", Tell-a-Friend program.
•	Helped define specifications and user-experience for corporate initiatives such as "Webvan Marketplace", and Multi-Area shopping.
•	Worked with Merchandising, Content Management, PR, Marketing, and Strategic Alliances to promote products, the Webvan service, and strategic partnerships online and in print.
•	Managed Editorial, Programming & Design staff of 6. Oversaw Production budget of $2.0 M.
•	Launched Webvan-Atlanta on May 1, 2000.
•	Awards: Nominated for 2000 Webby Awards in Service category

6/96 – 7/99	CNET: The Computer Network, San Francisco, CA
2/99 – 7/99	Channel Manager, CNET Investor
•	Developed business plan and product scope for CNET Investor (investor.cnet.com), the financial services channel of the CNET Network
•	Identified desired partners for acquisition or content licensing to Executive Management team. Collaborated with M&A and Strategic Development groups on contracts and negotiations.
•	Designed site features, structure, and initial user-interface. Authored product requirements
•	Worked with technology, production and creative teams to establish project schedules and deadlines, and to manage product implementation.
•	Responsible for meeting corporate objectives of site reliability and credibility, traffic, and development of competitive features.
6/96 – 2/99	Senior Producer, CNET News.com
•	Responsible for site operation and publication of industry-leading technology news website (www.news.com). Developed workflow tools and processes; Implemented internet and multimedia technologies.
•	Led product development. Directed development team from conception to launch; guided evolution of content, features and functionality; authored product requirements documents.
•	Supervised execution of business ventures. I.e.: CNET Investor, in partnership with Bloomberg Financial Services, and AvantGo's Web to Go client (http://www.avantgo.com/).
•	Directly managed staff of 4 producers; indirectly managed team of 3 software engineers.
•	Produced and directed 24-hr coverage of COMDEX in 1996 and 1997. Created a production facility in Las Vegas for 19 staff members; coordinated efforts on-site and in San Francisco.
•	Prior to CNET News.com's launch on September 1996: Built production team, acquired all software, hardware and multimedia equipment, Contributed to final site design, and layout.
•	Awards: 1998 Webby Awards - Best News Web Site, 1998 Computer Press Awards – Best Overall Site, Best Online News Story, & Best Online Feature, 1998 Editor & Publisher’s Awards – Best Online News Service in a non-newspaper category.

11/95 – 6/96	DIMENSION X, San Francisco, CA Creative Director
•	Pursued new business by presenting team capabilities and portfolio of work to potential clients.
•	Worked with clients on overall Internet strategy (objective, concept, design, and site architecture).
•	Authored proposals outlining web site elements, required resources and cost breakdown.
•	Managed production team of 8 artists and programmers.
•	Led effort for the design and development of new corporate branding elements.
•	Major clients included: Buena Vista Home Video; Kenwood (incorporated 2D & 3D technology, online games and promotions); and Intel ("In the System", a $250,000, 3D, multi-player game.)

7/93 – 11/95	CAPITAL CITIES/ABC, INC., Los Angeles, CA Manager, Multimedia Services, ABC Entertainment
•	Developed, and designed all aspects of Prime Time area on ABC Online (launched on AOL in October 1994); Coordinated efforts of Photography, Designers and AOL Producers
•	Worked with external groups to develop Special Event Areas such as the official area for, "The 1995 Academy Awards" Online with the Motion Picture Academy of Arts & Sciences.
•	Developed, and designed all aspects of Prime Time area on ABC Online (launched on AOL in October 1994); Coordinated efforts of Photography, Designers and AOL Producers
•	Produced and directed live online auditoriums in-house and on-location. Guests included Keith Richards of "The Rolling Stones", Gourmet Chef Wolfgang Puck, as well as ABC talent.
•	Created promotional and publicity campaigns including the "Fly like Superman Sweepstakes" in conjunction with Warner Brothers Television and Sports Illustrated for Kids, as well as the "Make Us Laugh Contest" for, "The 9th Annual American Comedy Awards".

EDUCATION: University of California, Los Angeles - BA Political Science

TECHNICAL SKILLS: Adobe Photoshop, Adobe Illustrator, Macromedia Homesite/Dreamweaver, Quark, Visio, Advanced HTML (4.0), basic JavaScript, Vignette Story Server 4.0, Real Server/Player, MS Office (Excel, Word, PowerPoint, Project, Outlook).